Users we forget about

Users are
Unique

Users are
People

Users are
Forgotten

Forgetting is Easy

Eight Phone Chargers

Remembering is Hard

Planning is Easier

Who are the forgotten?

Forgotten change often

Absolute Right
Absolute Wrong

Ten Examples

Ourselves

Commit Message Experience

Why not what

Can Do Better

API Consistency

Needle Haystack
Haystack Needle

Dog Food

Power Users

CTRL + P

Don't
Break
The internet

Don't
Break
The Browser

Don't
Break
The Flow

Paste is Good

Tab Key Navigation

First Time Users

What do you want them to do?

What do they want to do?

5 second user test

What do They already know?

How are they entering?

Don't Bury The Lead

Low Vision

No Glasses

Tired

Drunk

20/40

4.5:1

Lumiance Difference

L = 0.2126 * R + 0.7152 * G + 0.0722 * B

if ( R <= 0.03928)
R = R/12.92
else
R ((R + 0.055)/1.055)^2.4

Your captcha Sucks

Elderly

Give Time

Shallow Navigation

Non-ubiquitous Technology

Give them Time

Vision Degrades

Your captcha Sucks

Keyboard Only

:focus

:hover
:focus

Broken Mouse

Broken Hand

Baby in one arm

Tab Order

HTML Order

Buttons, Anchors, Spans

Voice Driven

Siri

Dragon Naturally Speaking

Hover is Useless

Unique Link Names

Big Regions

Links Should be Obvious

Color Deficiency

Don't Rely on Colors

People With Bad Monitors

My Grandma Does Not have a Retina Display

High Contrast

Don't Rely on Colors

Let Colors Help

Colors Should be Strategic

Your captcha Sucks

Deaf / Hard of Hearing

Subtitles, Transcripts

Don't Rely on Sounds

Crowded Room

No Headphones

Bad Speakers

Each User you remember, helps you remember more

Sell your stakeholders

seo
SEO
SEO!

$$$

Teach your Stakeholders

Understand the Problem

Ask Questions

Say No

Say No A Lot

Say Why

Personas

Diverse Personas

Design For People

Build For People

Remember People